Our Story
Twists & Turns began as a labor of love in the bustling streets of Mumbai, where three young women with nimble fingers and creative minds crafted crochet pieces for their friends and family. What started as a hobby quickly blossomed into something much bigger when their handmade creations began catching the attention of everyone who saw them.
As demand grew, these talented artisans recognized an opportunity to transform their passion into purpose. Twists & Turns was born – a handmade crochet wool company dedicated to creating customized products while empowering women across India.Handmade crochet items possess a unique value and craftsmanship that mass-produced alternatives simply cannot match.
The craftsmanship of crocheted items involves meticulous attention to detail, with each stitch placed deliberately by hand using a specialized hook. Artisans develop their skills over years of practice, learning to maintain consistent tension, execute complex stitch patterns, and create three-dimensional shapes through precise increases and decreases. This level of manual precision means that each piece requires hours or even weeks of focused work, depending on the complexity and size
Crafted With Care
Crafted With Care Every T&T product is lovingly handcrafted using traditional crochet techniques and premium wool. Our artisans pour their hearts into each stitch, creating pieces that aren't just products but expressions of artistry and emotion. Because each item is made by hand, we ask for 7-10 days to complete your order – a small wait for something truly invaluable.The value of handmade crochet extends beyond the visible quality. Each item represents a direct connection to traditional crafting techniques that have been passed down through generations. The distinctive texture, warmth, and durability of hand-crocheted wool items come from the natural flexibility of the human hand adapting to the material in ways machines cannot replicate.
The Women Behind T&T
Today, Twists & Turns supports a thriving community of women artisans from different parts of India. While our products are marketed under the T&T brand, each piece carries the unique touch of the woman who created it. By choosing T&T, you're not just buying a product - you're supporting livelihoods and helping preserve traditional craftsmanship.
Behind every beautifully crafted T&T item is a skilled artisan with her own story of perseverance and artistic dedication. Our collective represents women from diverse backgrounds and regions, each bringing their local influences and generational knowledge to their work. Through fair compensation and sustainable business practices, T&T empowers these artisans to achieve financial independence while honoring their cultural heritage through the timeless art of crochet.
Our Mission
At Twists & Turns, we believe in the power of women supporting women. Our all-female business strives to:
- •Create economic opportunities for women across India
- •Celebrate and preserve the art of traditional crochet
- •Deliver handmade products that bring warmth and joy to your life
- •Build a sustainable business model that prioritizes people over profit
Join us in our journey as we continue to weave together tradition, craftsmanship, and empowerment – one beautiful stitch at a time.
Thank you for your support!